The American Press Institute advances an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change.
Vision and mission
For democracies to thrive, people need accurate information about the problems of civil society and the debates over how to solve them. That requires an economically sustainable, independent and free press that is vested in the values of verification and monitoring the powerful, and is dedicated to putting citizens first, ahead of political faction.
To remain sustainable, journalistic organizations must evolve into highly adaptive learning organizations that change with their audiences. The American Press Institute acts as a scout on the frontier of technology and audience behavior to identify where change is occurring and helping news organizations learn how to implement and scale that change successfully so they have a sustainable future.